Fourdeck Blog
Short, practical articles on planning, approvals and content routines.
Content pillars: what they are and how to choose them
Use content pillars to stop asking "what should I post today?": four questions to find your pillars, an example mix and how to tie pillars to your calendar.
4 min read
How to find your best time to post on social media
Instead of trusting generic lists, find your own account's best posting times with a simple two-week test, then turn the result into weekly posting times.
4 min read
How to repurpose content across social platforms
Turn one source piece into Reels, TikTok, Shorts, a carousel and a Pin. How to adapt format, framing and copy for each platform.
4 min read
Social media analytics: which metrics should you track?
Learn what reach, engagement, click and conversion metrics tell you, how engagement rate is calculated and which metric to watch for each goal.
4 min read
Managing social media comments and messages: a daily routine
Handle comments and DMs without watching them all day: sort what comes in, set a response-time goal, use saved replies and handle negative comments.
4 min read
How to split roles and permissions in a social media team
Who drafts, who approves, who publishes? How to assign social media team roles by workflow step, plus the permission table for Fourdeck's five roles.
4 min read
How to build a social media content calendar
Build a social media content calendar step by step, from goals, channels and posting frequency to spotting empty days and clashes before you publish.
3 min read
How agencies can run client approvals and content revisions
Run client approvals without drowning in messages: clear roles, a single place for sign-off and revisions you can actually track.
3 min read
A weekly social media plan for small businesses
A simple weekly plan for businesses that can spare a few hours a week on social media: when to prepare, when to publish and how to keep up with messages.
3 min read
